Vietnam’s young people are using their creativity and connectivity to be at the forefront of everything digital, and this is good for companies looking to develop customised products.
Over the years, the Vietnamese have shown their resourcefulness and creativity in many ways, and today, Vietnam’s young people are using their access and connectivity to be at the forefront of everything digital. This translates into good business, as technologies such as cloud computing are now a necessity, even for small and medium-sized organisations. Vietnam has the talent pool and the enthusiasm to keep up with demand.
Many companies are replacing standard packages with customised products. For example, customised Client Relationship Management (CRM) systems have become a preference for businesses in Australasia and South-East Asia. Expanding ICT capacity is a priority for Vietnam’s emerging market, so this is an ideal solution: CRM software is an example of a product that is now commonly developed in Vietnam for overseas clients. A CRM product is used to store customer contact information such as names, addresses, and phone numbers, and additionally keeps track of and even predicts, client behaviour by tracking online activity. A CRM is now becoming an essential business tool, and your company can also integrate its customer’s social media activities into a customised CRM system. A CRM will also reduce repetitive tasks, leaving onshore staff with more time for what they do best. Dedicated offshore developers can be hired to work with existing staff on your company’s current software, or an entire team can be formed to develop a new product, such as a CRM system tailored to specific business needs. Vietnam has a large talent pool of developers with creative ideas and the up-to-date skills that employers need.
A CRM system is likely stored ‘in a cloud’ – the cloud is a place where information can be securely stored and then accessed at any time and from any place that has an Internet connection. The Australian Government’s Austrade website reports that cloud computing is an increasing trend, “thanks to strong economic development momentum in Vietnam, including rising incomes and the growth of electronics manufacturing”. Vietnamese cloud computing spending is forecast to grow at an average rate of 20.7 percent during 2016-20 to approximately US$150 million.
The latest survey on the application of cloud computing in Vietnam, conducted by the Lee Kwan Yew School of Public Policy in the first four months of 2017, revealed that 56 percent of Vietnamese enterprises use cloud computing. Vietnam’s expanding interest in cloud computing improves efficiency in business and manufacturing, both for local enterprises and overseas companies seeking offshoring solutions. Cloud computing and CRM go hand-in-hand, as sales representatives can access client information wherever they are. All kinds of apps. are run in the cloud, so a company can also have its own specific real-time information to assist with marketing, for example.
Vietnam is known for talent who excel in digital marketing. The latest survey data published by CMO show that more businesses are looking to spend on marketing analytics, and this is expected to increase to nearly 22 percent of a company’s marketing budget in the next three years. However, in the US, Europe and Australasia the survey showed there is still concern over return on investment (ROI) in digital marketing. This is where offshore staffing can help. An offshore team can consist of talent such as a graphic designer to make attractive visuals and a social media expert who can automate platforms. A business can operate multiple marketing channels by offshoring certain tasks and keep other jobs in-house. Offshoring can be especially useful for small enterprises, as marketing staff can help build an entirely new audience for a product or services.
Vietnam has a large talent pool of developers with creative ideas and the up-to-date skills that employers need.
