As businesses worldwide race to improve digital experiences, the importance of UI (User Interface) and UX (User Experience) design has reached an all-time high.
Whether for a website, mobile app, or enterprise software, seamless and user-friendly design determines the success of a product.
However, hiring skilled UI/UX designers in-house can be expensive and challenging, particularly in Western markets.
This has led to a growing trend of outsourcing UI/UX teams to emerging markets like Vietnam, where companies benefit from cost savings, skilled professionals, and global collaboration experience.
In this article, Remote Resources will cover all the basics about UX/UI: Why you need to invest in it, what roles to hire depending on your needs, what trends will define the field in 2025, and how much it costs to hire UX/UI experts around the world.
Let’s dive in!
Why Invest in UX/UI?
Investing in high-quality UX/UI design is not just about aesthetics; it delivers measurable business value, as stated by a Forrester Research study showing that every $1 invested in UX returns $100—a staggering 9,900% ROI.
Here are the key reasons companies prioritize UX/UI design, supported by data:
1. Reduced Development Costs
One of the most overlooked benefits of investing in UX/UI design early in the process is the substantial savings it generates during development.
According to IBM, addressing design flaws during the development phase costs 15x more than fixing them in the design phase—and this figure can skyrocket to 100x more if issues are identified post-release.
Why Does This Happen?
- Late-stage Revisions Are Time-Intensive: In the development phase, the product's architecture and coding are already established. A seemingly small design change—like repositioning buttons or adjusting user flows—could require extensive rework, including rewriting code, adjusting APIs, and retesting functionalities. This delays the timeline and increases costs exponentially.
- Cascading Impact on Other Features: Poor UX decisions made early in the process can have a cascading effect on other product features. For instance:
- A cluttered navigation system may require restructuring, which affects multiple modules.
- A poorly designed checkout process could result in costly reengineering of payment systems.
Fixing these foundational issues during development requires backtracking, which consumes valuable developer hours and can delay launch timelines.
- User Testing Prevents Expensive Missteps: By prioritizing UX/UI design upfront, businesses can conduct user testing and prototyping early in the product cycle. This process:
- Identifies usability problems before development begins.
- Helps refine user flows and eliminate confusion.
- Provides developers with a clear blueprint, minimizing ambiguity and rework.
2. Improved Conversions
Many companies face a common challenge: they feel their website has become stagnant or they’re not achieving the best ROI on their marketing spend.
This often stems from a critical oversight: rushing to launch without adequately testing the website on their target audience, failing to optimize their experience.
And selling is indeed all about the experience you provide your customer as shown by a PWC study: 73% of consumers rank experience as a critical factor in their purchasing decisions.
So instead of spending thousands on ads that fail to convert, businesses should first focus on maximizing the potential of their website. A well-optimized user experience can improve conversion rates by up to 200%, according to Forrester Research.
Additionally, Econsultancy found that 88% of online users are less likely to return to a site after a poor user experience, meaning that investing in your UI/UX will see a higher return of past visitors and customers, solidifying your market position.
This is because UX/UI experts analyze every detail of a website—from button sizes and colors to image placements and navigation flows—ensuring every design element works toward guiding users seamlessly toward the company’s goals.
By improving the conversion capacity of your website, your businesses can achieve the same results while reducing advertising budget by 2 or 3 times.
3. Brand Image and Competitive Advantage
Finally, investing in UX/UI design is essential for businesses looking to strengthen their brand image and gain a competitive edge in today's saturated markets.
A thoughtfully crafted user experience is often the first interaction customers have with a brand, setting the tone for their perception and loyalty.
A polished, intuitive interface communicates professionalism, trustworthiness, and attention to detail—qualities that users unconsciously associate with the brand's overall reliability.
According to Adobe, 38% of users stop engaging with a website if its layout or content is unattractive. Conversely, businesses that prioritize exceptional UX/UI leave a lasting impression, fostering trust and brand loyalty over time.
Moreover, a strong UX strategy directly supports differentiation in competitive markets.
For example, companies like Apple have solidified their dominance not just through technology but through intuitive and visually appealing design.
Users are willing to pay a premium for brands that prioritize usability and aesthetics, underscoring how UX can drive higher perceived value and profitability.
This advantage extends to industries beyond tech—whether in e-commerce, banking, or mobile applications, businesses that offer a smoother user journey outshine competitors who neglect design.
Companies with superior UX not only retain customers but also convert them into loyal advocates, amplifying their competitive positioning through word-of-mouth and positive reviews.
Team Composition: Who are the different UI/UX experts and what do they bring to the table?
Now that we’ve established why investing in UX/UI is essential for brand image, competitive advantage, and cost-efficiency, the next step is understanding the key players within a UX/UI team.
Each role adds significant value to the product development process, ensuring the end result is user-centered, visually appealing, and aligned with business goals.
1. UX Researchers
UX Researchers serve as the backbone of a design project by collecting and analyzing user data through surveys, interviews, and usability tests. By uncovering real user behaviors, pain points, and needs, they provide valuable insights that inform the entire design strategy, ensuring solutions are tailored to actual problems instead of assumptions. This data-driven approach reduces risk and increases the likelihood of a product's success.
2. UX Designers
UX Designers translate research findings into actionable designs by creating wireframes, prototypes, and user flows that map out a seamless journey. Their focus on usability ensures the product feels intuitive and easy to navigate, solving user frustrations and keeping them engaged. The value they bring is clear: a smoother user experience drives higher customer satisfaction and ultimately leads to better conversions.
3. UI Designers
UI Designers bring the interface to life by focusing on the visual elements, such as typography, color schemes, icons, and layout. They create interfaces that are both aesthetically pleasing and functional, enhancing the overall user experience. A thoughtfully designed UI not only strengthens the brand’s visual identity but also increases user engagement by making the product appealing and easy to interact with.
4. Product Managers
Product Managers act as the bridge between the design team and business goals, aligning the project vision with measurable outcomes. They oversee timelines, prioritize tasks, and ensure the design stays focused on solving key business challenges while delivering value to users. Their role adds clarity and direction to the process, ensuring that creative ideas translate into results that benefit the bottom line.
5. Developers
Developers play a complementary role by implementing UX/UI designs into functional products. They work closely with designers to bring the vision to life through code, ensuring every design element operates as intended. Their early involvement reduces technical roadblocks (making sure the design can be implemented), streamlining the development process and saving both time and money.
By combining these specialized roles, a UX/UI team ensures a product is research-driven, visually impactful, and user-friendly, balancing creativity and functionality to deliver maximum value.
Are you looking for UX/UI teams?
Outsourcing these roles to Vietnam with Remote Resources allows businesses to access top-tier talent at competitive rates, efficiently scaling their teams to match project needs without compromising quality or budget.
Contact us today to learn more!
What to pay attention to: Global Trends in UI/UX Design in 2025
While solid best practices in UI/UX design—such as clear navigation, user-centered design, and intuitive functionality—have been well-established for years, emerging global trends are now redefining the industry.
Businesses outsourcing their UI/UX work must ensure that the teams they hire are not only grounded in these timeless principles but are also aware of and capable of implementing the latest design trends. By staying aligned with these developments, companies can offer innovative, future-ready products that keep them ahead of competitors.
When outsourcing to countries like Vietnam, where UI/UX professionals are quick to embrace industry changes, businesses should discuss these key trends with their offshore partners to ensure they are both relevant to their goals and implemented effectively. Here are the most impactful trends shaping the UI/UX landscape today.
1. Minimalism and Clean Interfaces
Minimalism has become the gold standard for modern UI, championed by brands like Apple and Google. By stripping away visual clutter and focusing on essential design elements, clean interfaces improve usability and reduce cognitive load, enabling users to navigate effortlessly. Studies show that users form first impressions within 50 milliseconds, and minimalistic designs help ensure those impressions are positive. For businesses, adopting simplicity in design enhances user engagement and satisfaction, providing a competitive advantage.
2. Dark Mode
Dark mode, now a staple on platforms like Spotify, Instagram, and YouTube, responds to growing user demand for comfort and energy efficiency.
Offering an alternative color scheme, dark mode reduces eye strain, especially in low-light environments, while also extending battery life on OLED screens.
Its increasing popularity means businesses must consider implementing it as part of a flexible UI. Discussing this feature with an outsourcing partner ensures they can design interfaces that seamlessly support both light and dark modes while maintaining branding consistency.
3. AI-Personalized Experiences
AI-driven personalization is revolutionizing UX by tailoring interfaces to user preferences and behaviors.
Platforms like Netflix and Amazon excel at this, dynamically adjusting content, recommendations, and interface elements to meet user needs.
Implementing AI personalization enhances user satisfaction and drives conversions by delivering relevant content.
4. Motion UI and Microinteractions
Motion design and microinteractions—subtle animations triggered by user actions—are transforming static interfaces into engaging, interactive experiences.
Consider LinkedIn’s animated feedback buttons or Gmail’s loading animations, which provide visual cues and guide users naturally through processes.
When implemented effectively, motion UI can make products feel more dynamic and intuitive while improving functionality. Collaborating with a skilled offshore UI/UX team ensures these elements are purposeful and do not overwhelm users.
5. Accessibility and Inclusive Design
Ensuring digital products are inclusive for users with disabilities is not only a growing priority but a necessity.
Global regulations like WCAG (Web Content Accessibility Guidelines) highlight the importance of designs that accommodate screen readers, keyboard navigation, and colorblind-friendly interfaces.
By incorporating accessibility into the UX strategy, businesses expand their reach to broader audiences, improve usability for all, and align with ethical and legal standards.
6. Sustainability and Energy-Efficient Design
As environmental awareness grows, sustainability is becoming a critical consideration in UI/UX design.
Optimizing websites and digital platforms to use less energy—through lighter code, efficient visuals, and reduced load times—minimizes digital carbon footprints.
Companies like Google have taken steps toward sustainable design, prioritizing performance optimization to support energy efficiency.
Businesses outsourcing UI/UX should discuss sustainability goals with their partners to ensure designs meet performance benchmarks without compromising environmental responsibility.
Costs of Hiring UI/UX Staff Around the World: Where is the Best Value?
Hiring skilled UI/UX designers varies greatly depending on the region, with Western markets being the most expensive.
In the United States, for example, a junior designer typically earns between $70,000 and $90,000 annually, while a senior designer commands between $120,000 and $150,000. Similarly, in Western Europe, salaries range from €50,000 to €70,000 for juniors and €80,000 to €100,000 for seniors.
In contrast, regions like Eastern Europe and India offer more cost-effective solutions. Junior UI/UX designers in Eastern Europe earn between $25,000 and $40,000 annually, with senior roles paying $50,000 to $70,000.
In India, costs are even lower, where junior designers earn roughly $10,000 to $20,000, and senior designers make between $25,000 and $40,000.
However, one of the most attractive destinations for outsourcing UI/UX teams today is Vietnam. Here, junior designers typically earn $8,000 to $15,000 annually, and senior designers cost between $20,000 and $35,000.
This significant cost advantage—up to 70% savings—allows businesses to allocate budgets more efficiently, whether for product testing, marketing campaigns, or scaling their design teams further.
Why Vietnam is a Prime Destination for Outsourcing UI/UX Teams
Vietnam has rapidly positioned itself as one of the top global hubs for outsourcing, offering an unbeatable combination of talent quality, technical proficiency, and an evolving tech ecosystem. Businesses looking to achieve design excellence while optimizing their resources are increasingly turning to Vietnam for the following reasons:
1. Skilled, Invested and Technically Proficient Workforce
Leading training programs, such as MindX, CoderSchool, and partnerships with international academies, are producing top-tier UI/UX designers proficient in tools like Figma, Adobe XD, Sketch, and InVision.
Vietnamese professionals are known for their exceptional work ethic, ranking among the hardest-working globally, with an average of 2,320 working hours per year—significantly higher than many neighboring countries like Indonesia and Singapore.
Vietnamese UI/UX designers are well-versed in global design standards, ensuring they deliver high-quality outputs that meet international business expectations. Their ability to adapt to modern design trends, such as AI-driven personalization, motion UI, and inclusive design, allows businesses to remain competitive in rapidly evolving markets. Combined with their industrious mindset, Vietnam’s workforce provides exceptional value for businesses seeking reliable and skilled design talent.
2. Global Experience and Strong Collaboration
Vietnamese UI/UX staff have substantial experience collaborating with clients from the United States, Europe, and Australia, often contributing to well-known tech firms and digital startups.
This global exposure has equipped professionals with a deep understanding of international business standards, agile workflows, and effective communication practices. English proficiency, combined with strong project management skills, ensures seamless collaboration, allowing businesses to integrate outsourced UI/UX teams smoothly into their operations.
3. Thriving IT Ecosystem and Recognition
Vietnam’s booming tech industry plays a key role in its rise as an outsourcing destination. Recognized among the Top 5 outsourcing destinations globally in Tholons 2023, Vietnam boasts a rapidly growing IT sector, supported by government initiatives and investment in tech infrastructure.
Cities like Ho Chi Minh City and Hanoi have emerged as prominent tech hubs, fostering a vibrant ecosystem of designers, developers, and digital innovators. This thriving environment ensures businesses have access to a wide pool of skilled professionals capable of handling complex design challenges.
By outsourcing to Vietnam, businesses gain access to a highly skilled and globally experienced workforce that delivers top-tier design solutions while aligning with modern design standards.
Combined with Vietnam’s thriving IT ecosystem, companies can confidently enhance their digital products and gain a strategic edge in today’s competitive market.
Elevate Your Design Capabilities with Remote Resources
In a competitive digital landscape where user experience determines success, businesses can no longer afford to overlook high-quality UI/UX design.
Remote Resources offers staff augmentation solutions that empower you to build world-class design teams with top-tier Vietnamese talent at competitive rates.
Whether you need UX researchers, UI designers, or full-scale product teams, we provide highly skilled professionals trained in global standards, equipped with modern tools, and committed to delivering exceptional results.
By outsourcing to Vietnam through Remote Resources, you gain:
- Cost-effective solutions without compromising on quality.
- Access to skilled UI/UX specialists with international experience.
- Scalable teams that adapt to your project’s needs.
- Seamless integration into your workflows with clear communication and agile methodologies.
Partner with Remote Resources to augment your design capabilities, reduce costs, and deliver products that captivate users, drive conversions, and set your business apart.
Contact us today to explore how our offshore teams can bring your vision to life.
